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Could it really be YOU?
Let’s turn your next chapter into your biggest one yet.
Some people seem to have it all figured out. The buzz, the funding, the features, the followers. Their big ideas become a reality fast. Meanwhile, you’re grinding. You know your brand, your mission, and your business are just as powerful, if not more.
So why isn't it happening yet?
Here's the truth
It’s not just about having the right idea.
It’s about knowing how to shape it, speak it, and sell it.
It’s about positioning. Storytelling. Timing. Trust.
It’s about having a strategy that gets you seen by the right people, and a presence that makes them care.
That’s where I come in.
I’m Gwen Wunderlich. I bring 27 years of experience helping founders, experts, and visionaries go from overlooked to in demand. I bring clarity when you’re overwhelmed, confidence when you’re second-guessing, and a roadmap when you’re ready to rise.
Whether you’re rebranding, launching, pivoting, or scaling - I’ll help you own your brilliance, craft a brand that hits different, and finally get the traction you deserve.
The Founder’s Edit is where clarity meets strategy. It’s brand positioning, storytelling, and presence—refined to get you seen, heard, and remembered by the right people. Whether you’re launching, pivoting, or scaling, I’ll help you shape your story and sell it with confidence.



Hi, I’m Gwen
For nearly 3 decades, I’ve been transforming companies and entrepreneurs from under-the-radar to highly sought-after, from unknown to unforgettable. I’ve crafted culture-defining campaigns, launched global brands, and collaborated with A-list celebrities, top executives, and industry leaders. My work has secured clients coveted magazine covers, prime features on top websites, placements with leading influencers, and appearances on major TV networks. I’ve even helped them land their own shows, brand partnerships, and book deals.
Now, through The Founder’s Edit, I’m bringing that same high-level expertise straight to startup founders, budding entrepreneurs, rising stars, and future unicorns-helping them break through roadblocks, gain clarity, and build the business and life they’ve been working toward.
SERVICES // SERVICES // SERVICES //
Power Hours – 2-Hour Strategy Deep Dive
This is a high-impact, informative session designed to focus on how to get you clear on your next steps. We’ll break down where you are, where you want to go, and how to get there—fast.
Blue Ribbon
Branding
This 40-day immersive strategy is designed to refine your brand identity, position you for next-level success, and create a clear, actionable roadmap for growth.
Custom Consulting Packages
For founders and entrepreneurs who want ongoing, high-level consulting, this package offers deeper, long-term collaboration.

If you’re ready to move from thinking about it to making it happen, let’s talk.
What if you finally had someone in your corner-your business wingwoman, your no-B.S. advisor, the one who asks the hard questions and gives you the unfiltered truth? Someone who keeps you from making costly mistakes, helps you craft a winning strategy, makes sure you stick to it, and pushes you to make bold, game-changing moves. Someone who won’t let you play small, stay stuck, or settle for anything less than real, lasting success.
“Let’s turn this pivot into a power move.”